Social Networks are becoming more and more effective for marketing business. Here is the latest numbers on Social Networking Consumers.
Social Networking by the numbers
Active social networkers* are
47% more likely to be heavy spenders on clothing, shoes, and accessories
45% more likely to go on a date
18% more likely to work out at a gym or health club
19% more likely to attend a professional sporting event
53% of active social networkers follow a brand online
64% of Twitter users and 51% of Facebook users are more likely to buy from the brands they follow
75% of small businesses maintain some type of social media presence
*when compared to the average adult internet user
sources: Nielsen: Social Media Report Q3 2011; Crowdspring: “How Small Businesses Are Using Social Media”, 9/28/11